We identify and characterize customer segments from a holistic perspective!
Channel & Customer Segmentation
We characterize commercialization channels and their inner customer segments from a holistic perspective!
We identify and characterize the different types of commercialization channels and their inner customer segments based on their geographical nature, shopping missions being fulfilled, product portfolio, and commercial transactions records. Our customer and channel segmentation serves as the basis for the Go-To-Market strategy as to portfolio architecture as well as customers’ investment and service models.