Action Concept Test

We estimate the likelihood that your product concept will succeed in the market by analyzing the potential performance based on attributes such as relevance, differentiation and credibility. Based on these factors, we build the Action Index (AI) to assess success potential and identify courses of action to increase success likelihood from comparisons to our industry and category benchmarks. This solution can be complemented by other solutions such as Ideation & Co-creation Workshops, Ideas Ranking, and Concept Recycling.